Walmart Pressuring Sellers to Spend, eBay Ads Controversy, Amazon Returns, Etsy Price Shakeup - This week in Amazon & eCommerce - Mar 11

Is Walmart learning the right lessons?

1. Walmart Learning From AMZ Ads Strategy Early, at the Expense of Sellers: Walmart’s advertising business is expanding significantly faster than Amazon’s… Well, sort of. WM’s 46% jump to $6.4 billion compared to Amazon’s 22% increase to $68.6 billion is still chump change in terms of amounts, but they must be learning early that squeezing sellers for Ad dollars is quite lucrative… [Learn more]

2. eBay Ad Updates Spark Seller Debate Over Costs and Visibility: eBay has published its February 19 “2026 Advertising Strategies” webinar on YouTube, outlining ad options including Promoted Listings, Promoted Offsite, and Promoted Stores, while also addressing a recent change to ad attribution rules. [Learn more]

3. Inside Amazon’s Returns Engine Turning Refunds Into Reuse: Amazon outlines how it manages product returns with a focus on reuse and waste reduction. The process begins with tools designed to reduce returns, including product badges, virtual try-on features, and free post-purchase support. [Learn more]

4. Etsy Bundles Prices in UK Search, Stirring Seller Concerns: Etsy has begun displaying combined item and shipping prices in UK search results, prompting mixed reactions from sellers who say the change can make low-cost or multi-item purchases appear more expensive upfront. [Learn more]

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Isaiah Fritz, Joe White and the OSP Team

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