Walmart's Seller Momentum, Etsy Ads Evolve, eBay Modernizes Selling, OpenAI Going Public - This week in Amazon & eCommerce - Jun 24

Are they actually taking sellers?

1. How Walmart Is Building a Stronger Alternative to Amazon: Walmart’s U.S. third-party marketplace expanded nearly 50% year over year in the first quarter of fiscal 2027, marking its fastest growth rate in over two years and highlighting continued momentum in the platform’s seller ecosystem. [Learn more]

2. Etsy Gives Sellers More Control Over Ad Spending: Etsy has introduced a new listing strategy feature for sellers with a daily Etsy Ads budget of $25 or more, enabling them to allocate ad spending across listings based on visibility, cost efficiency, or balanced performance goals. [Learn more]

3. eBay Introduces New Seller Tools Powered by AI and Data: eBay’s June 2026 Seller Update introduces new requirements and tools for sellers, including mandatory standardized condition details for all coin listings and a Trading Card Price Tool that helps sellers assess card values and market trends through the eBay app. [Learn more]

4. OpenAI Takes a Major Step Toward Wall Street: OpenAI has confidentially filed for a potential U.S. IPO, marking a significant step toward a public market debut as the AI company continues to expand its business and industry influence. [Learn more]

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Isaiah Fritz, Joe White and the OSP Team

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