Tariffs Called Into Question, Entertainment Pushes Commerce, FTC Sounding Off, and Amazon Begging for Free Help - This week in Amazon & eCommerce - Jul 23

Working in some places and not others… Or maybe not at all…

1. Tariff Pressures Fail to Spark Major Global Expansion Among Amazon Sellers: Despite rising U.S. tariffs and a surge in strategic interest, most American Amazon sellers have not expanded internationally, with 69.24% still operating in just one marketplace—virtually unchanged from pre-tariff levels. [Learn more]

2. Whatnot’s Entertainment-First Formula Is Changing Live Commerce : Whatnot’s explosive growth to a projected $6 billion GMV by 2025 demonstrates that live commerce thrives when designed for entertainment-first engagement, especially in passion-driven categories like collectibles and fashion. [Learn more]

3. FTC Shakes Up the Ringleaders: The FTC has issued warning letters to Amazon and Walmart over deceptive "Made in USA" claims by third-party sellers on their platforms. The agency also contacted four companies directly, reminding them that products marketed as U.S.-made must be "all or virtually all" manufactured in the U.S. Violations could result in legal action and civil penalties. The FTC emphasized that both explicit and implied origin claims are subject to enforcement. [Learn more]

4. Amazon Called on Corporate Staff to Volunteer for Prime Day… Ahead of its Prime Day sales surge, Amazon asked corporate employees in New York—from engineers to marketers—to volunteer in a Brooklyn warehouse to help with grocery delivery, packing, and other tasks. [Learn more]

Thank you for sharing your day with us,

Isaiah Fritz, Joe White and the OSP Team

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