Spring Deals for Sellers and Shoppers, TikTok Decoding Power of Social Commerce, Amazon Raises the Bar on Safety, eBay for Charity - This week in Amazon & eCommerce - Mar 6

TikTok start to top of Amazon… This will happen again…

1. Etsy, Amazon, and eBay Roll Out Deals for Buyers and Sellers: Etsy and Amazon are gearing up for their spring sales events by inviting sellers to participate in discounted offers to attract buyers. Etsy announced three upcoming sales, including the Spring Refresh, Mother's Day, and Father's Day events, with specific categories for each. [Learn more].

2. GuruNanda Goes from TikTok Viral Sensation to Amazon Bestseller: GuruNanda Cocomint Pulling Oil has sold over 1.2 million units since the launch of TikTok Shop in the US, as well as earning a #1 bestseller spot on Amazon. These explosive successes showcase TikTok’s unique power in driving sales through engaging content, both on and off channel. [Learn more].

3. Amazon's Proactive Approach to Product Safety: Amazon reaffirms its commitment to customer safety by introducing a dedicated page for recalls and product safety alerts within customer accounts, emphasizing proactive measures to ensure a trustworthy shopping experience. [Learn more].

4. Ebay Empowering Buyers and Sellers to Make a Difference Worldwide: In 2023, eBay's commitment to philanthropy remained strong as buyers and sellers contributed nearly $162 million to nonprofits worldwide through the eBay for Charity program, maintaining a comparable level to the previous year's contributions. [Learn more].

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Isaiah Fritz, Joe White and the OSP Team

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