AI Boosts Pennsylvania, Creators Redefine Commerce, U.S. Marketplace Reigns, Jobs Growth Slows - This week in Amazon & eCommerce - Jun 11

But will it give more than it takes away?

1. Amazon’s $20B AI Bet in Pennsylvania’s Future: Amazon is making a historic $20 billion investment in Pennsylvania to expand its AI and cloud computing infrastructure, creating around 1,250 high-skilled jobs and supporting more through AWS-related supply chains and construction. [Learn more]

2. From Followers to Fortune as Creator Brands Redefine E-Commerce: Hailey Bieber’s $1 billion sale of Rhode to e.l.f. Cosmetics highlights the rising power of creator-led brands that thrive not by optimizing search algorithms or supply chains, but by leveraging massive pre-built audiences to drive demand and bypass traditional e-commerce models. [Learn more]

3. U.S. Amazon Leads as Best Platform for New Seller Growth: Amazon’s U.S. marketplace continues to outperform global counterparts as the top launchpad for new e-commerce sellers, with 73% achieving their first sale within a year—far surpassing markets like Germany, the UK, and Canada. [Learn more]

4. Job Growth Slows as Economic Uncertainty Rises: The U.S. economy added 139,000 jobs in May, marking a slowdown from previous months as businesses navigate ongoing economic uncertainty. The unemployment rate held steady at 4.2%, but the report was weighed down by a loss of 22,000 federal jobs amid government restructuring efforts. [Learn more]

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Isaiah Fritz, Joe White and the OSP Team

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