AI Reshapes Retail, Amazon Seller Surge, Used Goods Boom, Resale Redefines Retail Update - This week in Amazon & eCommerce - Aug 6

AI Everywhere…

1. Generative AI Is Redefining Shopping, Search, and Brand Strategy: Generative AI is transforming how consumers shop by providing personalized, conversational, and trusted recommendations. As more shoppers turn to AI tools for advice and purchase decisions, brands must shift from traditional SEO to AI-focused strategies. [Learn more]

2. Fewer Sellers Bigger Fortunes on Amazon: Amazon’s marketplace is seeing fewer but more successful sellers, with over 100,000 now earning $1 million or more annually. As competition declines, top sellers are gaining a larger share of traffic and revenue, especially on Amazon.com. [Learn more]

3. Europe Embraces Secondhand as Amazon Sales Soar Past €2 Billion: Amazon’s secondhand sales in Europe grew by 9% in 2024, exceeding €2 billion, as more consumers embrace used, returned, and refurbished items. With the European secondhand market valued at €21.6 billion, over two-thirds of shoppers are now buying pre-owned goods. [Learn more]

4. Resale Revolution Reshapes Shopping Habits and Retail Strategy: Resale has transformed from a niche pursuit of vintage fashion into a mainstream discount channel driven by economic pressures and consumer pragmatism. Shoppers now prioritize affordability over uniqueness, with mass and specialty brands outperforming luxury in resale demand. [Learn more]

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Isaiah Fritz, Joe White and the OSP Team

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