Prime Deals Return, TikTok and Amazon Diverge, E-Commerce Roars Back, Paper or Plastic 2.0? - This week in Amazon & eCommerce - Sep 16

Let this be the start of your BEST Q4 ever!

1. Prime Big Deal Days Back This Year: Amazon’s Prime Big Deal Days 2026 runs October 6–7, offering Prime members exclusive deals across 35+ categories. Shoppers can prepare by using Wish Lists, price history, Alexa deal alerts, and checking new deals throughout the event, with early offers also available. [Learn more]

2. TikTok Sparks Demand, Amazon Closes the Sale: TikTok Shop and Amazon attract different sellers, with only 498 of the top 10,000 overlapping. TikTok drives discovery through creators and content, while Amazon relies on search, reviews, and fulfillment, making success on one platform difficult to replicate on the other. [Learn more]

3. U.S. E-Commerce Growth Better or Just Back to Before: U.S. e-commerce grew 12.2% in Q2, reaching a record 17.1% of total retail spending and marking its fastest growth in five years. While higher prices contributed to the increase, real online growth remained around 8%, suggesting demand has returned after a slower 2025. [Learn more]

4. Amazon’s Special Paper Packaging Takes a Shot at Plastic: Amazon is developing stronger paper materials to replace plastic packaging while improving durability and efficiency. Its materials science team uses impact testing to measure paper’s resistance to force, with higher energy absorption potentially reducing packaging failures. [Learn more]

Thank you for sharing your day with us,

Isaiah Fritz, Joe White and the OSP Team

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