eBay's Enthusiast Revolution, Zappos' CX Triumph, Small Businesses' Marketing Surge, Poshmark's Festive Surprise - This week in Amazon & eCommerce - Oct 18

The niches are taking over ebay…

1. eBay Pioneering the Future of Niche E-Commerce: eBay has shifted some of its focus towards a specific group of buyers it calls "enthusiasts," who account for around 70% of its Gross Merchandise Value (GMV) and spend approximately $3,000 annually on average. [Learn more].

2. Zappos’ Pandemic-Proof CX Strategy: During the pandemic, Zappos maintained its top position in the customer experience (CX) realm by doubling down on its customer commitment, even as sales dropped. The company took measures such as encouraging representatives to engage with customers on a more personal level, and others, fostering trust and loyalty. [Learn more].

3. Small Businesses’ New Channels, Bigger Budgets, and Smart Strategies: Small businesses are poised to increase their marketing spending in 2024, with a focus on various marketing channels. Social media advertising is a primary area of investment, with 70% of small businesses allocating budgets for it, and some dedicating 10% to 30% of their advertising funds to it. [Learn more].

4. Poshmark's Holiday Surprise: Poshmark, the popular online marketplace for fashion, is set to introduce gift cards just in time for the holiday season, catering to the demand from holiday shoppers who allocate a significant portion of their budgets to gift cards. [Learn more].

Check out some recent trends from EcomTrendFinder!

Thank you for sharing your day with us,

Isaiah Fritz, Joe White and the OSP Team

We hope this info brought you value!

If you know anyone that would enjoy this newsletter please share this link on social media and with your friends: https://onlinesellingpartner.beehiiv.com/subscribe

Make sure to follow us on LinkedIn!