AI Makes a One-Two Punch at Traditional Commerce, Agentic AI and Its Involvement in Our Lives, Walmart Marketing to a New Crowd - This week in Amazon & eCommerce - Oct 15

They’re all gunning for your wallet…

1. ChatGPT Checkout Challenges Amazon’s Ad Empire: OpenAI’s Instant Checkout makes ChatGPT a direct threat to Amazon by enabling organic, conversational shopping through integrations with Shopify and Etsy. With 700 million users, it offers sellers free visibility once driven by Amazon ads, signaling a major shift in online commerce. [Learn more]

2. AI Agents Redefine Online Shopping: AI agents are transforming e-commerce by streamlining shopping from search and comparison to direct purchase. ChatGPT’s “Buy It” function exemplifies this shift, acting as an intelligent intermediary that curates, evaluates, and facilitates purchases across platforms like Shopify and Etsy. [Learn more]

3. AI Browsers Are the New Brand Battleground: Google’s AI-enabled Chrome marks the start of the agentic era, where browsers act as intelligent copilots that can summarize, compare, and even redirect customers to competitors, threatening brands’ ownership of the customer experience. [Learn more]

4. In Other-than-AI News…Walmart is Attempting to Sway Health-Conscious Customers: Walmart U.S. plans to remove synthetic dyes and 30 other additives—such as certain preservatives, artificial sweeteners, and fat substitutes—from its private-label food brands (like Great Value, Marketside, and bettergoods), with full implementation expected by January 2027. [Learn more]

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Isaiah Fritz, Joe White and the OSP Team

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