Brandless Commerce Boom, eBay's Business Boost, TikTok Shop Insights, Walmart's Advantage over AMZ - This week in Amazon & eCommerce - Oct 23

What will this do to big names, and even the whole market?

1. How Amazon and Temu Redefined Shopping by Making Brands Invisible: Over time, Amazon conditioned shoppers to prioritize its own reviews, ratings, and affordability over brand recognition, and has thus paved the way for the rapid growth of brandless platforms like Temu, where low-cost, no-name products dominate. This begs the question… What impact will this have an established brands? [Learn more]

2. eBay Empowers 50 Small Businesses with Record Grant Surge: This year, eBay’s Up & Running grants saw an impressive response, attracting over 18,000 small business applications. This marks a remarkable 162% increase from last year, showcasing a strong interest in entrepreneurship. [Learn more]

3. TikTok Shop- Billions in Sales, But Still Finding Its Footing: TikTok Shop launched in the U.S. just a year ago and has already generated billions in sales. However, its success story unfolds in a way that defies traditional e-commerce logic. Surprisingly, major brands have not dominated sales on the platform, further establishing the concept of “Invisible Brands”. [Learn more]

4. Walmart Outshines Amazon with Holiday Returns Policy: We’re seeing Walmart fight the virtual battle in any way it can, as the ecom runner-up enhances its holiday returns policy, providing shoppers with a more generous option compared to Amazon. From October 1 to December 31, 2024, customers can return items purchased in-store and online until January 31, 2025. [Learn more]

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Isaiah Fritz, Joe White and the OSP Team

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