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- Bidding for Storage in Amazon, Finding Suppliers Easier, and an Advertising Insight - This Week in Amazon and eCommerce - Jan 25
Bidding for Storage in Amazon, Finding Suppliers Easier, and an Advertising Insight - This Week in Amazon and eCommerce - Jan 25
This week in Amazon & eCommerce - Jan 25
Are the warehouses paved with sellers' dollars?
1. Amazon limits storage space then makes you bid for more. We learned recently that the selling giant is cutting back on space for its sellers, but this looks like only half the story. Now, sellers are 'allowed' to get more storage space... but only if they pay the most to win the bid war [Learn more].
2. Tips to keep in mind for your SEO. It's important to get your SEO right and keep it that way. Determining user intent and providing them with results they want, devoid of excess fluff is important, and will keep the user from skipping over your product. Understanding the meaning of your data and incorporating that into your content is also imperative to your strategy. [Learn more].
3. Finding Suppliers Made Easy This tool, "Import Yeti" was made to help sellers find good suppliers. The creator includes some examples like info on major chains, and new updates including use with applications via API, beginning stages of visibility into supply chain data, and more. [Learn more].
4. Advertising Insight - Amazon made changes! Recently, we noticed one of our ad campaigns using 'broad match' was bidding on several keywords that even didn't contain the term we were advertising for. The terms had no conversions at all and we were spending plenty. Just a reminder to watch out for Amazon helping itself to your money...
5. Some tips for handling Amazon's recent DOUBLING of removal fees. In the wake of recent fee increases and storage decreases, it's valuable to your company to trim unnecessary inventory, and keep in mind that 90-day inventory is hurting you. You can use Amazon's inventory management tools, if needed, consider third party storage solutions, or get creative with Amazon advertising to move product. [Learn more].
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Isaiah Fritz, Joe White, and the OSP Team
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