Amazon's Cannes Lions Appearance, Walmart’s Fashion for Gen Z, Amazon Ditches Plastic, Navigating High Interest Rates - This week in Amazon & eCommerce - Jun 26

Amazon putting more and more into ads…

1. Amazon's Ad Blitz Takes Center Stage at Cannes Lions: Amazon's $49 billion ad network didn't win awards at the Cannes Lions, but it dominated the festival with its significant presence. The rise of retail media, now a major advertising channel led by Amazon, is set to surpass traditional TV ad spending by 2025. [Learn more]

2. Walmart’s Next-Gen Fashion Style with “No Boundaries”: Walmart has announced a major overhaul of its No Boundaries fashion brand, targeting young adults with a refreshed lineup featuring modern designs and new fabrics, all while aiming to keep prices affordable. [Learn more]

3. Amazon Phasing Out Plastic Packaging in North America: Amazon is phasing out plastic air pillows in North America, replacing them with recycled paper filling in a move aimed at enhancing environmental sustainability without compromising packaging effectiveness. [Learn more]

4. Strategic Moves for Small Business Owners in 2024: As 2024 progresses, hopes for easing inflation and potential interest rate cuts have dimmed, with Federal Reserve Chair Jerome Powell emphasizing ongoing inflation challenges and the Fed's commitment to maintaining current interest rates. [Learn more]

Check out some recent Amazon trends!

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Isaiah Fritz, Joe White and the OSP Team

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