Amazon-Meta Collaboration, Amazon's Legal Storm and Ads AI Magic, Google's Festive Shopping Overhaul - This week in Amazon & eCommerce - Nov 15

Metazon has a nice ring to it…

1. Amazon and Meta’s Seamless Shopping Integration: Amazon and Meta have joined forces to stimulate the shopping experience on Facebook and Instagram by integrating these platforms with Amazon's services. This collaboration enables seamless on-platform commerce and enhanced ad targeting through shared data. [Learn more]

2. Amazon’s 'Project Nessie,' Deleted Messages and Advertising Intricacies: Amazon faces intensified scrutiny as newly unredacted segments from the Federal Trade Commission's lawsuit allege the tech giant utilized a secretive algorithm, known as "Project Nessie," to inflate prices on rival online platforms and boost its profits by over $1 billion. [Learn more]

3. Google’s Deals, Price Tracking and More: Google recently unveiled its strategy to become the go-to starting point for online holiday shopping, introducing enhanced tools and features to assist shoppers in finding deals and tracking prices. [Learn more]

4. Amazon’s Effortless Imagery with Cutting-Edge AI: Amazon Ads has introduced a game-changing solution leveraging generative AI, aiming to revolutionize the art of advertising by simplifying the process of obtaining eye-catching creatives. [Learn more]

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Isaiah Fritz, Joe White and the OSP Team

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