The Amazon Underground, Next Prime Day, New EU Policies, and Additional Ad Revenue - This week in Amazon & eCommerce - Aug 16

Interesting name change…

1. Amazon Announces 'Prime Big Deal Days': Amazon is set to launch a second major shopping event exclusively for Prime members, dubbed ‘Prime Big Deal Days’, and scheduled for October as announced by the company. Unlike its usual practice of limited advance notice for such events, Amazon revealed this upcoming shopping extravaganza well in advance, hinting at its significance.[Learn more].

2. Amazon's EU Reserve Policy Shift: Amazon's implementation of a "Delivery Date Based Reserve" policy in Europe has triggered disruption for sellers, leading to a temporary withholding of funds until the delivery date of an order plus seven days. This change aims to enhance customer experiences, but has done so at the cost of sellers cash flow. [Learn more].

3. Unveiling the Shadow Market: A thriving underground market has emerged for Amazon sellers seeking to reinstate suspended accounts and gain competitive advantages, as uncovered by CNBC. The investigation unveiled a vast instant-messaging group with over 13,000 members engaged in exchanging services for reinstatement assistance. [Learn more].

4. Amazon's Retail Evolution: Amazon's revenue landscape is poised for a major shift as its marketplace and advertising divisions are projected to outpace its online retail business within two years, already constituting 81% of online sales revenue. [Learn more].

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Isaiah Fritz, Joe White and the OSP Team

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