Amazon's Struggles with AI Assistant, Black Friday Deals, Developing Tomorrow's Leaders, eBay Halo Sales Update - This week in Amazon & eCommerce - Nov 13

Amazon missed the mark with this one…

1. Amazon's AI Shopping Assistant Faces Accuracy Struggles: Amazon’s AI shopping assistant, Rufus, launched in July, is designed to streamline product discovery by offering direct recommendations. However, it often struggles with accuracy, recommending irrelevant products or failing to meet specific requests, such as suggesting costly items when cheaper options are asked for. [Learn more]

2. Amazon and Walmart Announce Big Black Friday Deals: Amazon and Walmart both announced their Black Friday plans, highlighting discounts and free-shipping membership programs. Walmart is offering a 50% discount on its Walmart+ subscription from October 28 to December 2, allowing customers to sign up for $49. [Learn more]

3. Strategies for Building a Strong Leadership Pipeline: As businesses struggle to retain top talent, it is crucial to actively develop the next generation of leaders through mentorship, soft skills training, and real-world experience. Mentorship provides emerging leaders with hands-on learning and personalized guidance. [Learn more]

4. eBay Updates Halo Sales Reporting Without Adding New Fees: eBay has updated how it reports "halo" sales in its advertising reports, effective November 6, 2024, with no new fees for sellers. Previously, eBay charged ad fees for sales made directly from clicks on promoted listings. [Learn more]

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Isaiah Fritz, Joe White and the OSP Team

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