Amazon’s Product Selector, TikTok Shop Expands, Amazon Delivers Everywhere, Walmart Baby Deals - This week in Amazon & eCommerce - Mar 12

Interesting direction…

1. Amazon’s Product Selector Personalizes Shopping: Amazon has introduced Product Selector, a tool designed for brands to help shoppers find the best-fit products through interactive quizzes. Sellers can add this feature to their Brand Stores, customize questions, and match up to 35 products based on customer responses. [Learn more]

2. TikTok Shop Expands in Europe Amid U.S. Uncertainty: TikTok Shop is aggressively expanding into Europe while navigating regulatory uncertainty in the U.S. The platform is hiring for nearly 100 roles across key European markets like Germany, France, Spain, and Italy, mirroring Amazon’s early expansion strategy. [Learn more]

3. Amazon’s Incredible Journeys Delivering to the World’s Most Remote Places: Amazon reaches some of the world’s most remote locations, ensuring deliveries from the snowy peaks of Leh, India, to the isolated Frying Pan Tower off North Carolina’s coast. In places like Baja California Sur, packages travel by ferry and motorcycle, while on Mackinac Island, horse-drawn carriages replace cars. [Learn more]

4. Walmart Baby Days Big Savings and a Smarter Registry: Walmart’s Baby Days event is back, offering great deals on must-have baby essentials both online and in-store through March 31. Parents can save on trusted brands like Graco, Pampers, and Fisher-Price, as well as exclusive products from Paris Hilton x Monica + Andy and Parent’s Choice. [Learn more]

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Isaiah Fritz, Joe White and the OSP Team

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