AI Powers Prime Day, Retail Power Rankings, Walmart Launches Sparky and Deals with Fraud Settlement - This week in Amazon & eCommerce - Jun 25

Do people even use Rufus?

1. Amazon Puts AI to the Test in Make-or-Break Prime Day 2025: Prime Day 2025 will be a major test of Amazon’s AI capabilities as it leans heavily on its assistant Rufus, along with new features like Interests and AI Shopping Guides, to fix the long-standing challenge of helping users navigate millions of deals. [Learn more]

2. Retail Titans Thrive Amid Growth Surge, but Tariff Storm Clouds Approach: Tariffs have become a major concern in the retail world, with global retailers bracing for higher prices and reduced consumer spending. Despite this, top companies like Amazon continue to thrive, showing strong growth over the past year and securing top spots on Forbes’ Global 2000 list. [Learn more]

3. Walmart Taking its Shot at AI Shopping: Walmart recently unveiled Sparky, a generative AI-powered shopping assistant embedded in its app, designed to go beyond traditional chatbots by transforming shopping into a more intuitive, action-oriented experience. Lets see how it compares to Rufus… [Learn more]

4. Walmart Reaches $10M Fraud Prevention Settlement with FTC : The United States Federal Trade Commission (FTC) has approved a settlement agreement with Walmart, addressing a lawsuit concerning the company’s role as a money transfer agent and its related anti-fraud practices. [Learn more]

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Isaiah Fritz, Joe White and the OSP Team

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