Alexa AI Rewrites Discovery, Amazon's Power Shift and Expanded B2B Play, eBay Buys Depop - This week in Amazon & eCommerce - Jul 29

Ads for “Alexa for Shopping” will probably cost double…

1. Amazon's AI Is Changing How Products Get Discovered: Amazon’s AI shopping assistant, Alexa for Shopping, is surfacing product recommendations that often differ significantly from traditional Amazon search rankings, according to a study analyzing nearly 13,000 recommendations across almost 2,000 non-branded queries. [Learn more]

2. Chinese Sellers Expand Amazon's Top Ranks: While Amazon’s top 10,000 sellers continue to experience similar turnover as in previous years, Chinese sellers have steadily expanded their presence to become the majority, as the share of U.S. sellers continues to decline. [Learn more]

3. Amazon Deepens Its Push Into Business Commerce: Amazon is expanding its focus on business-to-business (B2B) commerce by introducing new features and policies aimed at improving the buying experience for Amazon Business customers while creating additional opportunities for third-party sellers. [Learn more]

4. eBay Moves Closer to Completing Its Depop Acquisition: eBay is set to complete its $1.2 billion acquisition of Depop on July 30, 2026, following UK regulatory approval, marking a renewed push into the secondhand fashion market. The acquisition comes five years after Etsy purchased Depop for $1.625 billion before later divesting the platform. [Learn more]

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