Amazon and Shopify Take Half of Ecom, Walmart Enhances Execution, Amazon Seller Pilot, eBay Buys Depop - This week in Amazon & eCommerce - Feb 25

Till Amazon takes even more…

1. Amazon and Shopify Near 50% of U.S. E-commerce Market: Amazon and Shopify together now represent nearly half of U.S. e-commerce, with estimates putting Amazon’s 2025 U.S. sales at $440 billion, or 35.7% of the $1.2 trillion market, and Shopify reporting a 14% share, up from 12% a year earlier. [Learn more]

2. Walmart Launches Scintilla In-Store Platform: Walmart Data Ventures has launched Scintilla In-Store, a new platform designed to provide supplier field representatives with real-time store-level data, task management tools, and actionable insights within a single app. [Learn more]

3. Amazon Tests Seller Expert Incentive Program: Amazon has introduced a limited Amazon Seller Expert Pilot Program inviting active forum contributors in the U.S., UK, Japan, and India to earn gift cards in exchange for posting high-quality responses and providing feedback during a March 2026 trial. [Learn more]

4. eBay Acquires Depop for $1.2 Billion: Etsy has agreed to sell its C2C fashion marketplace Depop to eBay for approximately $1.2 billion in cash, less than the $1.625 billion it paid in 2021. The deal, expected to close in Q2 2026, follows Etsy’s earlier divestiture of Reverb as it refocuses on its core marketplace. [Learn more]

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