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  • 7-Million-Dollar Bankruptcy, Black Friday Walmart Win, and a Helpful Tool for Amazon Sellers - This Week in Amazon and eComerce - Dec 1

7-Million-Dollar Bankruptcy, Black Friday Walmart Win, and a Helpful Tool for Amazon Sellers - This Week in Amazon and eComerce - Dec 1

This Week in Amazon & eCommerce - Dec 01

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Careful... It can happen to the best...

1. A 7-million-dollar bankruptcy. This episode in ecommerce prominently displays the dangers involved in selling, especially on Amazon. This brand led the charge with the massage gun market on Amazon, but when the competition resorted to underhanded methods such as false copyright claims and paid reviews, they were forced into bankruptcy. [Learn more].

2. Walmart beat Amazon on Black Friday? Well, yes - at least in customer searches. According to ad tech company, Captify, Walmart.com was #1 in searches for Black Friday Deals, with Amazon trailing in fourth place behind Target and Kohls, respectively. This lead is a result of a 386% growth in deal searches Walmart has seen over last year's shopping event. [Learn more].

3. Some insights on Amazon's Astro robot. Basically, Astro is a robot on wheels with all the features you've come to expect from an Amazon's smart devices. This is a unique product that can even bring drinks from one room to another. What is quite interesting though is the potential market for new products to be designed and used with Astro, such as an automated drink dispenser, among others. [Learn more about Astro].

4. TikTok stepping into the ecommerce ring. The social media giant is allowing US merchants to apply and sell on the platform. This opportunity will allow retailers to leverage TikTok's massive audience and unique sharing style for growth and marketing purposes. [Learn more].

5. Special: A helpful list of acronyms for any Amazon seller. [Learn more].

Thank you for sharing your day with us,

Isaiah Fritz and the OSP Team

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